An initial 90-day plan. No promised lead count or return.
SETUP / BUILD THE FOUNDATION
Discovery and offer review
Account audit or new account setup
Keyword and competitor research
Initial Google Search campaign build
One focused, template-based landing page
Conversion tracking setup and testing
MONTHLY / KEEP IMPROVING
Campaign monitoring and weekly optimization
Search-term review and exclusions
Ad-copy testing
One focused landing-page improvement
Tracking checks and lead-quality review
Weekly written update and monthly review
Scope is confirmed before work begins. Larger accounts, additional channels, substantial website work, photography, and video are quoted separately. Hosting and any call-tracking subscriptions are identified separately in your proposal. Advertising budgets are agreed around your market and goals.
HOW THE WORK RUNS
A clear plan. A useful feedback loop.
01 / UNDERSTAND
Choose the right target.
Agree on the services, geography, offer, budget, and what a qualified inquiry looks like for your business.
02 / CONNECT
Build the complete path.
Prepare the ads and landing page. Test the inquiry path and measurement before launching an approved campaign.
03 / IMPROVE
Learn from real inquiries.
Review searches, spending, conversions, and lead quality. Keep a clear record of what changed and what comes next.
EXPERIENCE BEHIND THE WORK
From discovery to campaign delivery.
Mathias brings prior agency experience across client discovery, campaign setup, tracking connections, account management, and advertising creative. That experience informs how Meridian connects the work from the first conversation onward.
Understand the business first DISCOVERY
Connect the campaign and the destination IMPLEMENTATION
Check what the numbers actually mean MEASUREMENT
Keep the client close to the decisions COORDINATION
BEFORE WE START
The practical questions.
Is advertising spend included in $950/month?
No. The $950 is Meridian’s management fee. Your advertising budget is separate and paid directly to Google through your own account. We agree a budget before launch.
Do I need a new website?
Not necessarily. We review what you have first. One focused, template-based landing page is included in setup. A broader website rebuild would be scoped separately.
Who owns the accounts and data?
You do. Your business owns its Google Ads and analytics accounts. Meridian works through granted access, so the account history remains with your business.
What do you need from me?
Your services, service area, customer knowledge, approved business information, and access to the relevant accounts. You approve offers and creative, respond to inquiries, and share which leads are useful.
Can you guarantee leads or a return?
No. Results depend on demand, competition, the offer, budget, and sales follow-up. We establish a baseline, verify tracking, and review performance against the business outcomes we agree.
What happens during the first 90 days?
We establish the baseline, launch the approved campaign, and test improvements. At the end of the initial plan, we review performance and agree whether to continue or change direction. Contract and cancellation terms are confirmed in the proposal.
A CLEAR STARTING POINT
Let’s look at what you want to grow.
Bring your website, the services you want to promote, and the area you serve. We’ll discuss whether Google Ads is a sensible next step and define the scope before work begins.